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5 Best Landing Page Builder Softwares

Landing pages are primarily created to achieve a specific goal, increase the conversion rates and generate more leads. They enable you to direct your visitor’s attention exclusively on whatever action you want them to take, that eventually helps you to capture their details through an attractive lead-capture form.

So if you are running a PPC campaign, promoting a product or running a blog site, you need to create focused landing pages. Typically, a landing page builder should be easy to use, feature-rich, uncomplicated as well as affordable.

Following is a list of 5 best landing page builder softwares that you might consider for capturing your potential leads.

1. Leadpages

Leadpages are used to design landing pages and popups for capturing the email addresses of the visitors.

With an easy interface, drag and drop builder functionality and several pre-built templates, you can create customized designs according to your needs. It even has specialized pages for setting up About me pages, Contest pages, Podcasts, FB landing pages and more.

The mobile responsive ability enables the customers to opt-in to your lists or webinars via any kind of device.

Some of the Leadpage features include split testing, timed or exit pop ups, 2-step optin, optional fast hosting etc. It integrates with all the major email marketing services like Aweber, MailChimp, GetResponse and even has a WordPress plugin for wordpress users.

Leadpages are priced at $37/mo (Standard), $79/mo (Pro) and includes a 30-day refund policy.

2. Instapage

Instapage is a user friendly cloud service that can help you quickly build quality landing pages.

It has over 150 fully customizable pre-made templates that have been optimized for maximum conversions. You may however, easily import your own landing page templates, or build a page from scratch without having any coding knowledge.

Instapage features are similar to Leadpages in terms of drag and drop interface, mobile responsiveness, email integrations etc.

Additionally, it includes Parallax Scrolling (an advanced design technique that helps you to create a 2D illusion); BigStock integration (that gives you access to royalty-free 31 million photos, videos and vectors); A/B Split Testing ( includes the traffic details that each version has generated and converted); ability to add custom HTML, CSS or javascript etc.

Instapage is priced at $29/mo (Basic), $55/mo (Pro), $127/mo (Premium). It offers a 14-day Free Trial as well.

3. Unbounce

Unbounce is a powerful, user friendly tool that allows you to create relatively complex designs with ease using the drag and drop interface.

It has over 100 templates equipped with features like parallax effects, full-screen video backgrounds and lightboxes. In addition to these, it has 11 industries and 9 campaign type templates. You can easily embed data, widgets, social feeds or maps for capturing the prospective leads.

Unbounce offers several integrations with services like email marketing, marketing automation, CRM and analytics. The features include speedy page loading, dynamic text replacement (for timely conversions), unlimited A/B testing, mobile responsiveness, and you can even have multiple users on your account.

Unbounce is priced at $49/mo (Starter), $99/mo (Essential), $199/mo (Premium) and $499/mo (Enterprise). It also offers a 30-day Free Trial.

4. KickoffLabs

KickoffLabs has a WYSIWYG (what you see is what you get) editor that can be used for template customizations according to your need and liking. You can shove in your own formatting, colors, custom text or advanced content like images, videos and slideshows.

The tool allows you to increase customer engagements through automated email responders, exit-intent pop-ups, or by creating special instant or dedicated ‘Thank You” experiences. It also provides fast and scalable hosting and even allows you to publish unlimited landing pages to your own custom domains.

KickoffLabs has a special viral boost system for increasing the conversion rate of a campaign through referral incentives and rewards. And its advanced analytic tool displays data as per campaigns, conversions, influential leads, social or demographic parameters.

KickoffLabs is priced at $39/ mo (Hobby), $79 /mo (Premium), $149 /mo (Business), $349 /mo (Enterprise). It has a 30-day refund policy.

5. Pagewiz

Pagewiz too has a WYSIWYG builder with a drag and drop feature, as well as high conversion and responsive pre-designed templates. It is most suitable for marketing agencies and small or medium sized businesses.

It integrates well with Google analytics, Google Webmaster Tools, SEO plugins, third party email systems, and has an inbuilt automated A/B testing for landing pages. A single landing page can be used to send emails to several email addresses.

The real-time analytics gives an insight to your site traffic and helps you to take timely actions, while the lead capture feature helps in exporting the statistical data to excel. It also offers hosted landing pages that can be mapped to your custom domain.

Pagewiz is priced at $29/ mo (Basic), $49 /mo (Standard), $99 /mo (Plus), $199 /mo (Pro). It also offers a 30-day Free Trial.

by Divya Gupta

Divya Gupta is a marketing expert & specializes in SEO, content marketing, video games and technology writing. When I'm not writing, you can usually find me chasing my dog around the backyard or beating my friend at yet another tabletop game.

10 comments… add one
  1. Great post Divya. I have been using leadpages & I love it. Its easy to use software with lot of nice look templates. I have had great conversions in my campaigns too with leadpages. Never tried instapages though.

    1. Thanks Marge. I also love Leadpages. Its a great software.

  2. Hi Divya, Thanks for writing up this post it was just what I was searching for. Right now, we are looking into lead pages to improve our conversions for our site. It seems like Leadpages is the most popular company in this space. I’ll look to start working on creating a Leadpage soon. Thanks for your help.

    1. Thanks.

  3. These are all excellent options for those who want to create landing pages for their website. I’m curious to know if you know of any free options for those small time bloggers who are just starting out?

    1. I would recommend leadpages. They start from $37/mo. It may look like a lot for starters. But I guess it is totally worth it given you can add unlimited landing pages & with unlimited traffic. Not to mention beautiful templates that would give boost to your email list building.

  4. Great post. +1 for Instapage. I really enjoy using it because it’s so simple and the interface is user-friendly. I think that’s important for those who aren’t very tech savvy. I might look into the other lead page companies on this list. Might be able to create an entirely new landing page that’ll convert better!

  5. Leadpages is excellent and worth the money. The premium leadpages that they offer are pretty remarkable and have helped us convert our leads with ease. If you’re keen on editing your own page then they offer a lot of resources for you to do just that. Leadpages is def worth a look at if you’re serious about your business.

  6. Somehow I ended up disappointed with some of Leadpages’ landing page editors. Since that is your bread and butter of the software, I can’t recommend using them. I will have to check out the other sites on this list. Thanks for posting! – Heather

    1. I am sorry that you didn’t like leadpages. Maybe you can try instapages. I use them too and recommend them too.


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