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Best Keyword Research Tool – SpyFu vs SEMrush review

SpyFu vs SEMrush review

SpyFu and SEMrush are 2 of the top tools for organic and paid search research. But which one is better?

It kind of depends on what you need as features as both have their own benefits and drawbacks.

SEMrush is powerful organic keyword research tool and backlink analysis tools while SPyfu is better with PPC based keyword & competitor analysis.

SEMRush review has been covered in great detail at my websites. In this article, I would try to compare Spyfu with Semrush based on my experience with both of them.

Now let’s take a deeper look into each tool.

SpyFu overview

 

So here are the pros and cons of using SpyFu:

Spyfu Benefits – many people prefer the PPC info that SpyFu provides and the way it is displayed. In this case, SpyFu beats SEMrush.

The CPC and search volume data is pulled directly from Adwords Keyword Planner tool.

SpyFu’s Adwords Advisor is the only report that gives you advice for your Adwords campaign that takes into account your competitors bidding history. Every other bid management platform is forbidden from doing it.

Another key benefit is that SpyFu shows you how to rank for certain keywords and what backlinks you need to get to do so. This feature is not provided in SEMrush.

SpyFu also has customizable brandable reports designed to help you sell, retain, and upsell SEO clients. This is a great feature for agencies and consultants.

Spyfu Drawbacks (covers only US and UK, bad UX, ranking history hard to understand) – unfortunately, SpyFu shows data only for US and UK so it won’t be useful for you if you optimize and run campaigns internationally.

The tool also has worse UX and it takes time to understand how to use it and how to read the data.

Certain things like the ranking history are also hard to understand.

Spyfu Pricing – SpyFu offers 3 main plans – basic, professional and agency as pricing differs depending on if you want to sign up for the monthly or annual plan.

pricing

Basic

 

Includes:

  • Unlimited searches per month and data exports.
  • 250 sales leads and domain contacts.
  • 5,000 weekly tracked keyword rankings
  • 200 reporting credits
  • 10K top list results

The cost is $79/month for the monthly plan and $49/month for the annual plan.

Professional

 

Includes:

  • Unlimited searches per month and data exports
  • 250 sales leads and domain contacts.
  • 15,000 weekly tracked keyword rankings
  • 400 reporting credits
  • 50K top lists results
  • 10K API calls
  • Custom branded reporting.

The cost is $139/month for the monthly plan and $75/month for the annual plan.

Agency

 

Includes:

  • Unlimited searches per month and data exports
  • 250 sales leads and domain contacts.
  • Unlimited weekly tracked keyword rankings
  • Unlimited Reporting credits
  • 100K top lists results
  • 50K API calls
  • Unlimited custom branded reporting.
  • 10 user logins

The cost is $999/month for the monthly plan and $833/month for the annual plan.Visit Spyfu website.

SEMrush overview

 

So here are the pros and cons of using SEMrush:

Semrush Benefits – SEMrush has a huge keyword base of over 120,000,000+ which is really important if you’re using it as a keyword research tool.

It provides better organic data and accuracy than SpyFu.

Another great benefit is that it cover 27 countries which means that it is one of the tools that you can use if you want to optimize for more countries. You can’t do that with SpyFu since it covers only US and UK.

The user experience is amazing and it is really intuitive and easy to use all the tools.

SEMrush also has lower starting price of $69.95, instead of $79 for SpyFu. You should also check out following video on how to use Semrush to improve your organic keyword rankings.

Semrush Drawbacks – With SEMrush you are very limited in the number of exports you can make. With the smallest plan you can make only 10K.

SEMrush also looks only at the top 20 results in SERP, SpyFu – at the top 50.

It also lacks the feature to tell you which backlinks you need to rank for certain keyword. A really valuable feature that SpyFu has.

Semrush Pricing – SEMrush has 3 main plan – Pro, Guru and Business as pricing differs depending on if you want to pay month per month or annually.

pricing1

Pro

Includes:

  • 10K results per report
  • 3K reports per day
  • 5 Projects
  • 500 keywords to track
  • 100K pages to crawl
  • 5 scheduled PDF reports

The cost is $69.95 per month for the monthly plan or $699.40 per year for the annual plan.

Guru

 

Includes:

  • 30K results per report
  • 5K reports per day
  • 50 Projects
  • 1500 keywords to track
  • 300K pages to crawl
  • 20 scheduled PDF reports
  • Branded pdf reports
  • Historical data

The cost is $149.95 per month for the monthly plan or $1499.40 per year for the annual plan.

Business

 

Includes:

  • 50K results per report
  • 10K reports per day
  • unlimited
  • 6K keywords to track
  • 1.2M pages to crawl
  • 50 scheduled PDF reports
  • Branded pdf reports
  • Product listing ads
  • Multiple users
  • Historical data

The cost is $549.95 per month for the monthly plan or $5499.40 per year for the annual plan. Visit Semrush website to learn more.

So which tool is better: SpyFu vs SEMrush?

 

If you have to pick one of the tools, here’s what we recommend based on your needs:

When to use SpyFu – if your focus is on PPC and Adwords you should pick SpyFu since they have a slight advantage here.

They will give you better suggestions on how to improve your advertising campaigns as it pulls data straight from Keyword planner.

When to use SEMrush – you should choose SEMrush if your focus is on organic search. They have better keyword research and backlink analysis tools.

If you want to optimize your sites internationally for more than one country you should also choose SEMrush because it allows you to track your results for 27 countries. SpyFu does that only for US and UK.

In conclusion:

 

It’s important to state that both tools can be used to optimize your organic and paid search campaigns. They have their own advantages over each other depending on what you use them for.

So we suggest you try them both and decide which one better fits your needs.

Do you currently use SEMrush or SpyFu? Which one would you use and why? Let us know in the comments below.

by Divya Gupta

Divya Gupta is a marketing expert & specializes in SEO, content marketing, video games and technology writing. When I'm not writing, you can usually find me chasing my dog around the backyard or beating my friend at yet another tabletop game.

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